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The Unfiltered Truth About Marketing Agencies: Why Most Are Terrible And How to Find the Few Worth Hiring

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Manage episode 477700986 series 1250478
Content provided by Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships.

Listen in as we discuss Kevin’s wild background (you won’t believe the stories behind his “Two Truths and a Lie”), his experience scaling top-tier DTC brands like Vuori, and his honest thoughts on how agency fee structures should work. We also cover how to vet an agency, why most are bad, how to set expectations, and how AI is radically transforming the paid ad game behind the scenes.

You can find show notes and more information by clicking here: https://bit.ly/3EjOxZq

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

  continue reading

587 episodes

Artwork
iconShare
 
Manage episode 477700986 series 1250478
Content provided by Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships.

Listen in as we discuss Kevin’s wild background (you won’t believe the stories behind his “Two Truths and a Lie”), his experience scaling top-tier DTC brands like Vuori, and his honest thoughts on how agency fee structures should work. We also cover how to vet an agency, why most are bad, how to set expectations, and how AI is radically transforming the paid ad game behind the scenes.

You can find show notes and more information by clicking here: https://bit.ly/3EjOxZq

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

  continue reading

587 episodes

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