Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Subscription Pro on Growth, Churn, LTV

35:37
 
Share
 

Manage episode 512841841 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business.
The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those metrics, enabling merchants to predict a prospect's value over the long term.
In this episode, Andrei shares acquisition tactics, churn avoidance, product selection, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

This is take 1 from Derek at Voice Jungle.

  continue reading

557 episodes

Artwork
iconShare
 
Manage episode 512841841 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business.
The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those metrics, enabling merchants to predict a prospect's value over the long term.
In this episode, Andrei shares acquisition tactics, churn avoidance, product selection, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

This is take 1 from Derek at Voice Jungle.

  continue reading

557 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play