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Facebook ‘Megaphone’ Powers D2C Watch Brand

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Manage episode 496499777 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nate Lagos is vice president of marketing for Original Grain, a direct-to-consumer seller of luxury watches. He relies on Facebook advertising, but not for immediate customer acquisition.
“Platforms such as Facebook are megaphones, not salespeople,” he says.
In this episode, Nate shares his marketing origins, advertising tactics, influencer management, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/facebook-megaphone-powers-d2c-watch-brand

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

  continue reading

546 episodes

Artwork
iconShare
 
Manage episode 496499777 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Nate Lagos is vice president of marketing for Original Grain, a direct-to-consumer seller of luxury watches. He relies on Facebook advertising, but not for immediate customer acquisition.
“Platforms such as Facebook are megaphones, not salespeople,” he says.
In this episode, Nate shares his marketing origins, advertising tactics, influencer management, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/facebook-megaphone-powers-d2c-watch-brand

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

  continue reading

546 episodes

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