Go offline with the Player FM app!
A Playbook for Influencer Marketing
Manage episode 476432521 series 3480134
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns.
Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels.
In this episode (his second on the podcast), Josh shares the essentials for scalable, high-performing influencer programs.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-playbook-for-influencer-marketing
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
532 episodes
Manage episode 476432521 series 3480134
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns.
Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels.
In this episode (his second on the podcast), Josh shares the essentials for scalable, high-performing influencer programs.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-playbook-for-influencer-marketing
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
532 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.