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Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)
Manage episode 500018223 series 2921256
In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.
Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.
Topics discussed in this episode:
- How marketing mix modeling works.
- Why adding more ad channels makes attribution messy.
- How the ‘last click’ skews your data.
- Why top-of-funnel is hard to measure.
- What MMM shows that others can’t.
- How AI-driven MMM gives daily insights.
- Why the real ‘source of truth’ is human.
- How to link offline sales to digital ads.
- Why omnichannel brands gain most from MMM.
- What the MMM ‘aha moment’ looks like.
- Why one metric won’t scale your business.
Links & Resources
Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx
MORE RESOURCES
Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
458 episodes
Manage episode 500018223 series 2921256
In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.
Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.
Topics discussed in this episode:
- How marketing mix modeling works.
- Why adding more ad channels makes attribution messy.
- How the ‘last click’ skews your data.
- Why top-of-funnel is hard to measure.
- What MMM shows that others can’t.
- How AI-driven MMM gives daily insights.
- Why the real ‘source of truth’ is human.
- How to link offline sales to digital ads.
- Why omnichannel brands gain most from MMM.
- What the MMM ‘aha moment’ looks like.
- Why one metric won’t scale your business.
Links & Resources
Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx
MORE RESOURCES
Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
458 episodes
All episodes
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