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Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

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Manage episode 500018223 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.
Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.
Topics discussed in this episode:

  • How marketing mix modeling works.
  • Why adding more ad channels makes attribution messy.
  • How the ‘last click’ skews your data.
  • Why top-of-funnel is hard to measure.
  • What MMM shows that others can’t.
  • How AI-driven MMM gives daily insights.
  • Why the real ‘source of truth’ is human.
  • How to link offline sales to digital ads.
  • Why omnichannel brands gain most from MMM.
  • What the MMM ‘aha moment’ looks like.
  • Why one metric won’t scale your business.

Links & Resources

Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

  continue reading

469 episodes

Artwork
iconShare
 
Manage episode 500018223 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.
He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.
Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.
Topics discussed in this episode:

  • How marketing mix modeling works.
  • Why adding more ad channels makes attribution messy.
  • How the ‘last click’ skews your data.
  • Why top-of-funnel is hard to measure.
  • What MMM shows that others can’t.
  • How AI-driven MMM gives daily insights.
  • Why the real ‘source of truth’ is human.
  • How to link offline sales to digital ads.
  • Why omnichannel brands gain most from MMM.
  • What the MMM ‘aha moment’ looks like.
  • Why one metric won’t scale your business.

Links & Resources

Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/y2v7t7fx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

  continue reading

469 episodes

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