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How To Succeed In Europe’s Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best Entry Market, What AI Agents Mean For Search (#436)

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Manage episode 509016154 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.
Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.
Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.
Topics discussed in this episode:

  • Why Europe is a constellation of 30 small, different markets.
  • What localization is beyond simple product translation.
  • Why cultural DNA impacts product descriptions and details.
  • How to choose the right European country as an entry point.
  • What marketplaces besides Amazon offer niche opportunities.
  • How Lengow's AI adapts pictures and handles catalog conversion.
  • What the future of product search looks like with AI agents.
  • Why brands need a stable home business before European expansion.
  • How understanding competitor pricing drives sales strategy.
  • What the NetAmplify and NetMarket tools simplify for sellers.

Links & Resources

Website: https://www.lengow.com/
LinkedIn: https://www.linkedin.com/company/lengow/
LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/

Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

  continue reading

475 episodes

Artwork
iconShare
 
Manage episode 509016154 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into the challenge of selling products across the diverse markets of Europe.
Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understanding and regulatory needs like VAT and sizing.
Nicolas also reveals strategies for smaller brands to find success by working with niche marketplaces and how Lengow's automation platform helps sellers navigate this complexity to expand across the continent.
Topics discussed in this episode:

  • Why Europe is a constellation of 30 small, different markets.
  • What localization is beyond simple product translation.
  • Why cultural DNA impacts product descriptions and details.
  • How to choose the right European country as an entry point.
  • What marketplaces besides Amazon offer niche opportunities.
  • How Lengow's AI adapts pictures and handles catalog conversion.
  • What the future of product search looks like with AI agents.
  • Why brands need a stable home business before European expansion.
  • How understanding competitor pricing drives sales strategy.
  • What the NetAmplify and NetMarket tools simplify for sellers.

Links & Resources

Website: https://www.lengow.com/
LinkedIn: https://www.linkedin.com/company/lengow/
LinkedIn: https://www.linkedin.com/in/nicolas-appert-98a85/

Get access to more free resources by visiting the show notes at https://tinyurl.com/4rtwh5dx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

  continue reading

475 episodes

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