How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)

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In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way.
Jeffrey explains how smart testing can significantly boost your profits.

Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising.
Topics discussed in this episode:

What makes A/B testing a scientific growth tool.
How simple tests like banner copy swaps yield conversion data.
Why starting with a clear hypothesis and the Store Growth formula matters.
What native Shopify experiments AB Convert enables.
Why only about 7% of tests are expected to win.
What test duration to aim for—10K sessions or 200 orders.
Why pre-test prep like theme cleanup and code audits is important.
How real case studies—like 5% price hikes or AOV boosts—prove ROI.

Links & Resources

Website: https://www.abconvert.io/
Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test
LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/
X/Twitter: https://x.com/billionxdev

Get access to more free resources by visiting the show notes at
https://tinyurl.com/5ajsjnpn

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