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How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)

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Manage episode 511277732 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.
Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.
She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.
Topics discussed in this episode:

  • Why many stores struggle to increase AOV.
  • What the difference is between WooCommerce and Shopify discounts.
  • How to match your discount strategy to your target customer.
  • What makes the right moment to test and adjust your offers.
  • How to avoid a cluttered and confusing product page.
  • Why you must know your minimum acceptable profit margin.
  • What role psychological pricing plays in setting tiers.
  • How a fixed price offer can convert better than a percentage.
  • Why discounts aren't right for all types of products.
  • What flexible targeting options are available for discounts.

Links & Resources

Website: https://barn2.com
Shopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discounts
LinkedIn: https://www.linkedin.com/in/katiekeithbarn2
X/Twitter: https://x.com/katiekeithbarn2

Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

  continue reading

477 episodes

Artwork
iconShare
 
Manage episode 511277732 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue.
Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies.
She also provides a masterclass on discount pricing psychology, setting tiers, and when to choose volume bundles over bulk discounts.
Topics discussed in this episode:

  • Why many stores struggle to increase AOV.
  • What the difference is between WooCommerce and Shopify discounts.
  • How to match your discount strategy to your target customer.
  • What makes the right moment to test and adjust your offers.
  • How to avoid a cluttered and confusing product page.
  • Why you must know your minimum acceptable profit margin.
  • What role psychological pricing plays in setting tiers.
  • How a fixed price offer can convert better than a percentage.
  • Why discounts aren't right for all types of products.
  • What flexible targeting options are available for discounts.

Links & Resources

Website: https://barn2.com
Shopify App Store: https://apps.shopify.com/barn2-bundles-bulk-discounts
LinkedIn: https://www.linkedin.com/in/katiekeithbarn2
X/Twitter: https://x.com/katiekeithbarn2

Get access to more free resources by visiting the show notes at https://tinyurl.com/3skdcmaw

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

  continue reading

477 episodes

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