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How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

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Manage episode 489074196 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.
Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.
He shares simple strategies to boost conversions, build trust, and grow your store.
Topics discussed in this episode:

  • Why fixing conversions matters more than more traffic.
  • What theme mistakes silently hurt your sales.
  • Why clarity beats persuasion in e-commerce.
  • How filters and menus boost category conversions.
  • What checkout tweaks lift sales fast.
  • How one post-purchase question reveals issues.
  • Why AI boosts teams, not replaces them.
  • How customer language improves descriptions.
  • What a $60M growth story teaches about scaling.
  • Why now is the best time to start e-commerce.

Links & Resources

Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale

Get access to more free resources by visiting the show notes at
https://tinyurl.com/367rhzxy

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 489074196 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.
Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.
He shares simple strategies to boost conversions, build trust, and grow your store.
Topics discussed in this episode:

  • Why fixing conversions matters more than more traffic.
  • What theme mistakes silently hurt your sales.
  • Why clarity beats persuasion in e-commerce.
  • How filters and menus boost category conversions.
  • What checkout tweaks lift sales fast.
  • How one post-purchase question reveals issues.
  • Why AI boosts teams, not replaces them.
  • How customer language improves descriptions.
  • What a $60M growth story teaches about scaling.
  • Why now is the best time to start e-commerce.

Links & Resources

Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale

Get access to more free resources by visiting the show notes at
https://tinyurl.com/367rhzxy

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

449 episodes

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