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From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#387)

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Manage episode 475639730 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.
Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers.
The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.

Link to research: https://insights.upp.ai/from-search-to-sale-report
Topics discussed in this episode:

  • Why search is underrated by retailers.
  • How the customer journey has changed.
  • What is the ‘messy middle’ in eCommerce.
  • Why older shoppers lean heavily on search.
  • How AI improves more than just bidding.
  • How to use product data to boost search.
  • Why large inventory retailers need automation.

Links & Resources

Website: https://upp.ai/
Link to report: https://insights.upp.ai/from-search-to-sale-report
LinkedIn: https://www.linkedin.com/company/upp-ai/
LinkedIn: https://www.linkedin.com/in/stephenwarrington/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3d9adw2z

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/
MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

459 episodes

Artwork
iconShare
 
Manage episode 475639730 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

---

In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.
Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers.
The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.

Link to research: https://insights.upp.ai/from-search-to-sale-report
Topics discussed in this episode:

  • Why search is underrated by retailers.
  • How the customer journey has changed.
  • What is the ‘messy middle’ in eCommerce.
  • Why older shoppers lean heavily on search.
  • How AI improves more than just bidding.
  • How to use product data to boost search.
  • Why large inventory retailers need automation.

Links & Resources

Website: https://upp.ai/
Link to report: https://insights.upp.ai/from-search-to-sale-report
LinkedIn: https://www.linkedin.com/company/upp-ai/
LinkedIn: https://www.linkedin.com/in/stephenwarrington/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3d9adw2z

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/
MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/
Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

  continue reading

459 episodes

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