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11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

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Manage episode 503587865 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend.

Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results.

He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.
Topics discussed in this episode:

  • Why brands hit scaling walls with ad spend.
  • How doubling down on winning ads works.
  • What role AI plays in advertising today.
  • How to balance new creative concepts with iterations.
  • What the M3 method reveals about campaign performance.
  • Why understanding user behavior drives optimization.
  • How proper agency onboarding sets success.
  • What compensation structure aligns agency goals.
  • Why brands need scaling readiness first.
  • How proactive Q4 planning determines success.

Links & Resources

Website: https://themoonlighters.com/
LinkedIn: https://www.linkedin.com/in/sampiliero/
X/Twitter: https://twitter.com/SamPiliero
Instagram: https://www.instagram.com/sampiliero/
YouTube: https://www.youtube.com/@SamPiliero
Get access to more free resources by visiting the show notes at
https://tinyurl.com/25rmx7hw

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

  continue reading

468 episodes

Artwork
iconShare
 
Manage episode 503587865 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend.

Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results.

He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.
Topics discussed in this episode:

  • Why brands hit scaling walls with ad spend.
  • How doubling down on winning ads works.
  • What role AI plays in advertising today.
  • How to balance new creative concepts with iterations.
  • What the M3 method reveals about campaign performance.
  • Why understanding user behavior drives optimization.
  • How proper agency onboarding sets success.
  • What compensation structure aligns agency goals.
  • Why brands need scaling readiness first.
  • How proactive Q4 planning determines success.

Links & Resources

Website: https://themoonlighters.com/
LinkedIn: https://www.linkedin.com/in/sampiliero/
X/Twitter: https://twitter.com/SamPiliero
Instagram: https://www.instagram.com/sampiliero/
YouTube: https://www.youtube.com/@SamPiliero
Get access to more free resources by visiting the show notes at
https://tinyurl.com/25rmx7hw

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

  continue reading

468 episodes

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