Episode 6: How to Choose What Type of Business to Start – A Brutally Honest Breakdown

“If you’re going to start a business, do it for the right reasons, and with the right expectations.”

In this reflective and fiercely practical episode of Echoes of Silver: The Birth of a Digital Self, Jordan returns with a solo training session for Alias Silver and anyone thinking about building something of their own. The topic: how to choose what kind of business to start— and what not to fall for in the process.

Jordan doesn’t hold back. Drawing from his own entrepreneurial path (from scraping by to multi-million dollar successes), he breaks down the six most common reasons people start businesses—freedom, money, passive income, purpose, and more—and brutally assesses their truths. This episode is half mentorship, half myth-busting, and packed with real-world insight you won’t find in the "online hustle echo chamber".

What You’ll Learn in This Episode:

✅ The Passion Rule – Why loving the business idea is non-negotiable if you want to survive long-term
✅ The Profit Illusion – Jordan reveals his actual year-by-year salary building his past agency venture from scratch
✅ The Time Myth – Why “owning your own time” is often just another trap disguised as freedom
✅ Passive Income BS – The harsh truth about courses, grifters, and what real passive income actually takes
✅ Purpose vs. Performance – What Jordan realized about “changing the world” after two exits
✅ The Single Most Important Question – The one test that can tell you if your business idea is worth building

This is the episode you wish someone gave you before your first pitch deck, product launch, or founder fantasy. Essential listening for creators, dreamers, and future operators.