Struggling to transform your storytelling and connect with your audience? Business storyteller Katherine Ledger and I unlock the secret to magnetic content using wisdom from The Wizard of Oz in this "from the vault" LinkedIn Live replay! Katherine reveals that before you worry about perfecting your prose or finding your voice, you need to understand the real framework behind every compelling story. We explore why most authors and entrepreneurs are positioning themselves as the hero when they should be the guide, and how this simple shift changes everything about your content strategy.
If you've been creating content that feels flat or wondering why your expertise isn't translating into engagement, this conversation will revolutionize your approach. Katherine breaks down the four-part story arc hidden in Dorothy's journey, why vulnerability without strategy backfires, and how to use the "what if" moment to hook your ideal clients. She even shares her step-by-step framework for crafting customer stories that lead to meaningful conversations and sales. Perfect for authors who want to stop being the best-kept secret in their industry and start using storytelling as their ultimate business card to attract the right readers and clients.

• Katherine Ledger: linkedin.com/in/katherineledger

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com