Think LinkedIn is just for job seekers and corporate types? LinkedIn strategist Judy Parsons (aka "The LinkedIn Lady") and I dive deep into the power of strategic planning for maximizing your LinkedIn impact as an author! Known for her philosophy that "it's not how long you spend on LinkedIn, it's what you DO in the time you have," Judy reveals why most authors are approaching LinkedIn completely backwards and how a simple three-step framework can transform your entire online presence. We'll explore why LinkedIn is actually a database (not social media!), how your profile works 24/7 even when you're sleeping, and why the order of profile-then-prospecting-then-posting changes everything for authors looking to build authority.
If you've been posting into the void wondering why LinkedIn "doesn't work," or if you're one of those authors who joined years ago but never really understood how to use it strategically, this conversation will completely shift how you think about building your author platform. Judy breaks down exactly how to stop scrolling aimlessly and start using LinkedIn as the powerful networking and lead generation tool it really is – perfect for authors ready to turn their expertise into real connections and opportunities.

• Judy Parsons: linkedin.com/in/judithparsons

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com