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Why People Unsubscribe (And Is It a Bad Thing)

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Manage episode 503670825 series 3470147
Content provided by Yael Keon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yael Keon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift!

In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything.

You'll learn:

  • Why magnetic marketing should attract AND repel the wrong people
  • The good reasons people unsubscribe (and why you shouldn't take them personally)
  • The not-so-good reasons that actually need your attention
  • When unsubscribe rates become a real concern vs. when they're perfectly normal
  • How to focus on the metrics that actually matter for your business growth
  • Why trying to please everyone will hurt your conversions and sales

You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.

Want to see more of what I get up to when I’m not podcasting?

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 503670825 series 3470147
Content provided by Yael Keon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yael Keon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Worried that every unsubscribe means you're being too salesy or annoying? It's time for a major mindset shift!

In this episode, I'm revealing why unsubscribes aren't always a bad thing and how they can actually be a sign of effective magnetic marketing. If you've been holding back on your email strategy because you're afraid people will leave your list, this episode will change everything.

You'll learn:

  • Why magnetic marketing should attract AND repel the wrong people
  • The good reasons people unsubscribe (and why you shouldn't take them personally)
  • The not-so-good reasons that actually need your attention
  • When unsubscribe rates become a real concern vs. when they're perfectly normal
  • How to focus on the metrics that actually matter for your business growth
  • Why trying to please everyone will hurt your conversions and sales

You'll understand that unsubscribes are often just people self-selecting out because they're not your ideal customer - and that's exactly what you want. Stop letting fear of judgment hold you back from sending emails that convert and connect with your true audience.

Want to see more of what I get up to when I’m not podcasting?

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

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