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Accessibility: Are You Losing 20% of Your Audience?

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Manage episode 483566110 series 3470147
Content provided by Yael Keon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yael Keon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible.

Yet 99% of emails contain critical or serious accessibility issues.

We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy.

In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible.

From the obvious Alt Txt to the not so obvious dir attributes.

From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired.

We talk colour contrast, structure, calls to action, touch controls and even sign up forms.

The good news? At least half of this can be addressed with some simple template updates.

There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access.

Other resources mentioned in the episode:

Global Accessibility Awareness Day

Email Marketing Consortium Accessibility Report

Want to see more of what I get up to when I’m not podcasting?

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 483566110 series 3470147
Content provided by Yael Keon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yael Keon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible.

Yet 99% of emails contain critical or serious accessibility issues.

We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy.

In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible.

From the obvious Alt Txt to the not so obvious dir attributes.

From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired.

We talk colour contrast, structure, calls to action, touch controls and even sign up forms.

The good news? At least half of this can be addressed with some simple template updates.

There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access.

Other resources mentioned in the episode:

Global Accessibility Awareness Day

Email Marketing Consortium Accessibility Report

Want to see more of what I get up to when I’m not podcasting?

See omnystudio.com/listener for privacy information.

  continue reading

100 episodes

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