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Episode 50 – Busting the Myths on What It Means to Offer a Truly Natural Consumer Product with Thomas Laird from Salt of the Earth
Manage episode 515008623 series 3572096
In this milestone 50th episode, Jack and Ellie sit down with Thomas Laird, owner of Salt of the Earth. For more than 30 years, the family-run business has been shaking up the deodorant industry with natural, refillable products.
Thomas shares why sustainability and profit can go hand in hand, how refillable packaging can cut plastic use by up to 85%, and the unique challenges of running a values-led family business.
Topics covered include:
• Growing Salt of the Earth from kitchen start-up to global brand
• How crystal deodorant works and why it’s gaining popularity
• Cutting plastic waste with refillable packaging
• Running a family business and shaping company culture
• The importance of certifications like B Corp
• How technology and consumer awareness will drive positive changes
Music by Stock_Studio from Pixabay.
52 episodes
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