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281: How to win more clients using organic content with Chris James

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Content provided by Trevor Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most business owners post content online with no idea where their next lead is coming from.

So says Chris James, this week's featured expert guest.

Chris, from Manchester, is an online business mentor, content strategist and keynote speaker.

He helps solopreneurs and small business owners generate and convert leads organically on social media.

In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.

Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.

Key takeaways :

**Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.

**Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.

**Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.

**Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.

**Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.

Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.

#ActionOverEverything

CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/

Chris's business website - https://www.chris-james.co/

  continue reading

308 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 17, 2025 07:03 (6d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 389695022 series 1016699
Content provided by Trevor Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most business owners post content online with no idea where their next lead is coming from.

So says Chris James, this week's featured expert guest.

Chris, from Manchester, is an online business mentor, content strategist and keynote speaker.

He helps solopreneurs and small business owners generate and convert leads organically on social media.

In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.

Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.

Key takeaways :

**Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.

**Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.

**Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.

**Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.

**Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.

Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.

#ActionOverEverything

CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/

Chris's business website - https://www.chris-james.co/

  continue reading

308 episodes

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