The article "We Need to Change How We Talk About Chiropractic" emphasizes a crucial professional challenge: the potential for chiropractors to lose respect and passion for their work, a phenomenon described by the adage "familiarity breeds contempt". This unconscious devaluation can transform the "gift of chiropractic" into a mere "daily grind". To revitalize this connection, the piece urges an immediate transformation in how chiropractors communicate with their patients.

It strongly advises against using diminishing terms like "regular" or "maintenance" care, and especially "treatment," which trivializes chiropractic's comprehensive, whole-being approach. Instead, the focus should shift to words that convey deeper value: "personalized care," highlighting "prevention" and "optimization" to underscore chiropractic's lifelong impact on overall health and "quality of life". Chiropractors are encouraged to describe their practice as "consistent" and "patient-centered care," moving beyond just "fixing something". Beyond mere words, a chiropractor's own wellness lifestyle must embody the principles they advocate, serving as a living example. The ultimate aim is to reignite a profound appreciation for chiropractic's "incredible healing power" and to articulate its vast benefits, portraying it as a transformative "path to wellness that changes lives and futures".