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The rapid proliferation of deepfake technology, artificial intelligence-generated media, and its significant impact on society. It explains the technical evolution of deepfakes from GANs to diffusion models, making them increasingly accessible. The document highlights the weaponization of deepfakes in political interference, financial fraud, and particularly in non-consensual pornography, which is overwhelmingly prevalent. Furthermore, it details the erosion of public trust and the "liar's dividend" as societal consequences, along with the challenges in developing effective detection methods due to the ongoing "arms race" between generation and detection technologies. Finally, the text discusses the fragmented global regulatory landscape and proposes strategic recommendations for a coordinated, multi-layered defense involving policy, technology, and public education.