Welcome to the very first episode of DTX Unplugged, the podcast that gets to the heart of business evolution. Hosted by Sabrina Berko, Head of Content at Clarion Events, and Ollie Pickup, award-winning technology and business journalist, each episode shines a light on the leaders and change-makers reshaping how organisations approach transformation.

We’re kicking things off in style with Nick Hodder, Director of Digital Transformation and Engagement at the Imperial War Museums (IWM).

Nick’s unconventional journey—from leaving school at 16 to leading digital strategy for one of the UK’s most respected heritage institutions—is a masterclass in adaptability. With experience at brands like Microsoft, Google and British Airways, he’s now on a mission to humanise digital transformation at IWM, using cutting-edge AI to unlock insights from 11 million historic images.

In this episode, Nick joins Sabrina and Ollie to discuss:

• Why transformation starts with people – not technology
• The danger of “the tech-first trap” and how to avoid it
• Using AI with a human-centred mindset in high-trust institutions
• How heritage organisations can teach commercial businesses to stay adaptable
• Building psychologically safe, change-ready teams through radical candour
• What Blockbuster and Kodak can teach us about purpose-led innovation
• Why finding your ‘why’ is more vital than ever in the age of AI

If you’re leading or implementing digital transformation, this episode is packed with practical wisdom, brilliant metaphors, and thought-provoking insights.

👉 “Now is the time to build communities of like-minded professionals. Go talk to your peers, figure out what you don’t want to do as much as what you do.” – Nick Hodder

🎧 Listen now on Apple Podcasts, Spotify or wherever you get your podcasts.
💻 Register for our upcoming DTX London event, taking place on 1-2 October here
📌 For links, resources and upcoming episodes, visit dtxevents.io
🔗 Connect with Nick on LinkedIn