Sarah Moret is the founder and CEO of Curie, a personal care brand that makes clean and effective products for humans in motion. Sarah was primed and ready to launch her company, when at the suggestion of a friend, decided to make sure her company name was not trademarked. To her horror, it had been taken by someone else, and she was forced to pivot last minute! She changed the name to Curie, and the rest is history.

In this episode we talk about "being ready" to start a startup, where to allocate capital when it's scarce, talking to customers, believing in yourself, and so much more!

Like most good ideas, Curie was born out of a personal need, as Sarah struggled to find natural personal care products that were both non-toxic AND effective. When she realized this was a struggle for others as well, she bootstrapped the brand on $12k savings, and within six months was hitting six-figure revenues with zero marketing budget. The brand has grown from one cult-favorite natural deodorant to four SKUs and is sold in stores nationwide. Prior to founding Curie, Sarah worked in Venture Capital for 5 years investing in seed stage startups in the Bay Area and LA.

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