Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated Environment

44:49
 
Share
 

Manage episode 513361777 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

Angus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?

In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans.

Try WYNK: https://drinkwynk.shop

What you’ll learn:

- Why mobile canning systems gave WYNK early market access

- How hemp-derived THC opened retail and liquor store distribution

- Ad strategies for cannabis brands under platform restrictions

- Connecting QR-based sampling to retail conversion

- DTC learnings that fueled retail expansion

Key Topics:

- Engineering compliance into your ops

- THC vs Alcohol margins

- Retailer education + event-based marketing

- What Big Alcohol thinks about THC drinks

- What success looks like in a future where alcohol and THC share shelves

#DTC #Ecommerce #CPG #BeverageIndustry #AlcoholAlternative #BetterForYou #LowDose #Seltzer #RetailDistribution #Wholesale #GoToMarket #GrowthStrategy #DigitalAdvertising #FirstPartyData #EmailMarketing #RetailMedia #Rebates #FieldMarketing #BrandBuilding #FounderStory #EngineeringLeadership

0:00 — Introduction

00:51 — Tesla → THC & the Origin of Wink

03:15 — The 53-ft Mobile Canning Line

10:30 — Minnesota Unlocks Hemp-THC Distribution

14:52 — Why Beverages ‘Feel’ Like Beer

25:24 — The Age-Gate Ad Workaround

33:34 — The $13.5B Opportunity

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

677 episodes

Artwork
iconShare
 
Manage episode 513361777 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

Angus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?

In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans.

Try WYNK: https://drinkwynk.shop

What you’ll learn:

- Why mobile canning systems gave WYNK early market access

- How hemp-derived THC opened retail and liquor store distribution

- Ad strategies for cannabis brands under platform restrictions

- Connecting QR-based sampling to retail conversion

- DTC learnings that fueled retail expansion

Key Topics:

- Engineering compliance into your ops

- THC vs Alcohol margins

- Retailer education + event-based marketing

- What Big Alcohol thinks about THC drinks

- What success looks like in a future where alcohol and THC share shelves

#DTC #Ecommerce #CPG #BeverageIndustry #AlcoholAlternative #BetterForYou #LowDose #Seltzer #RetailDistribution #Wholesale #GoToMarket #GrowthStrategy #DigitalAdvertising #FirstPartyData #EmailMarketing #RetailMedia #Rebates #FieldMarketing #BrandBuilding #FounderStory #EngineeringLeadership

0:00 — Introduction

00:51 — Tesla → THC & the Origin of Wink

03:15 — The 53-ft Mobile Canning Line

10:30 — Minnesota Unlocks Hemp-THC Distribution

14:52 — Why Beverages ‘Feel’ Like Beer

25:24 — The Age-Gate Ad Workaround

33:34 — The $13.5B Opportunity

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

677 episodes

Wszystkie odcinki

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play