Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 548: Strategic Levers to Build Massive Meta Momentum Throughout Q4

26:11
 
Share
 

Manage episode 510399296 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

To Subscribe to DTC Newsletter - https://dtcnews.link/signupHello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what’s different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve.We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both veterans of multiple Q4s, they walk us through the new levers, pitfalls, and playbooks for scaling DTC brands in a shifting landscape.In this episode you’ll learn:Why momentum (not late sporadic launches) should be your central strategy this Q4How to adjust your campaign structure and creative workflows amid Meta’s changes (Advantage Plus, phasing out shop checkout, etc.)Concrete tactics around creative velocity, offer structure, and funnel building to harvest maximum scaleTune in to get tactical, platform‑aware strategies you can put into action now — before the holiday rush.Timestamps00:00 What's Different About Q4 This Year02:00 Advantage Plus Shopping Campaigns and Meta Changes04:00 Creative Strategies and the Trojan Horse Approach08:00 Offers, Discounts, and Consumer Psychology14:00 Momentum, Simplicity, and Funnel Optimization18:00 Lead Generation Strategies Ahead of Black Friday21:00 Creative Testing and Meta’s New Priorities23:00 How AI Is (and Isn’t) Changing Creative StrategyHashtags#DTC #Q4Strategy #MetaAds #BlackFridayMarketing #EcommerceTips #DigitalAdvertising #CreativeStrategy #PaidSocial #AdBuying #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF548Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  continue reading

658 episodes

Artwork
iconShare
 
Manage episode 510399296 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

To Subscribe to DTC Newsletter - https://dtcnews.link/signupHello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what’s different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve.We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both veterans of multiple Q4s, they walk us through the new levers, pitfalls, and playbooks for scaling DTC brands in a shifting landscape.In this episode you’ll learn:Why momentum (not late sporadic launches) should be your central strategy this Q4How to adjust your campaign structure and creative workflows amid Meta’s changes (Advantage Plus, phasing out shop checkout, etc.)Concrete tactics around creative velocity, offer structure, and funnel building to harvest maximum scaleTune in to get tactical, platform‑aware strategies you can put into action now — before the holiday rush.Timestamps00:00 What's Different About Q4 This Year02:00 Advantage Plus Shopping Campaigns and Meta Changes04:00 Creative Strategies and the Trojan Horse Approach08:00 Offers, Discounts, and Consumer Psychology14:00 Momentum, Simplicity, and Funnel Optimization18:00 Lead Generation Strategies Ahead of Black Friday21:00 Creative Testing and Meta’s New Priorities23:00 How AI Is (and Isn’t) Changing Creative StrategyHashtags#DTC #Q4Strategy #MetaAds #BlackFridayMarketing #EcommerceTips #DigitalAdvertising #CreativeStrategy #PaidSocial #AdBuying #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF548Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

  continue reading

658 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play