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Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew Audiences

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Manage episode 508553117 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of All Killer No Filler, Abby & Henry from Pilothouse break down what it means to build real strategy for DTC brand growth. They explain how many brands today are stuck optimizing what already worked — rather than asking who the right audience is, what their pain points are, and how to speak to them.

What we cover:

• Defining real audiences & personas — how to move away from “Meta placing you” to targeting who truly values your product.

• Lifetime value, product curation, NCAC & AOV — choosing what to push, upsell, or abandon.

• Creative & messaging that connect across funnel stages — why the same creative at every stage fails.

• Strategy informing all channels — landing pages, email, ads, CRO & more.

“The game in 2020 was easy — now you're paying for a strategy that works.”

Whether you have a growing DTC brand or are scaling, this episode gives you concrete frameworks to sharpen your strategy, escape the spin cycle, and unlock long‑term performance gains.

Timestamps

00:00 Strategy vs. Easy Growth in DTC

02:45 The Role of an Account Strategist

05:30 Integrating with Brand Teams Across Channels

07:50 Unlocking New Audiences with Strategic Shifts

11:20 Why Lifetime Value Should Shape Your Strategy

15:30 Escaping the Tactical Spin Cycle

18:00 Building Effective Top-of-Funnel Creative

20:00 What a Strategic Audit Looks Like

22:00 The True Meaning of “Better” Creative

25:20 Why Deep Audience Research Drives Long-Term Growth

26:40 The Future of Media Buying and Creative Strategy

Hashtags

#DTCMarketing #EcommerceStrategy #MediaBuying #AdStrategy #GrowthMarketing #CustomerAcquisition #DigitalMarketing #CreativeStrategy #MarketingPodcast #Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

656 episodes

Artwork
iconShare
 
Manage episode 508553117 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of All Killer No Filler, Abby & Henry from Pilothouse break down what it means to build real strategy for DTC brand growth. They explain how many brands today are stuck optimizing what already worked — rather than asking who the right audience is, what their pain points are, and how to speak to them.

What we cover:

• Defining real audiences & personas — how to move away from “Meta placing you” to targeting who truly values your product.

• Lifetime value, product curation, NCAC & AOV — choosing what to push, upsell, or abandon.

• Creative & messaging that connect across funnel stages — why the same creative at every stage fails.

• Strategy informing all channels — landing pages, email, ads, CRO & more.

“The game in 2020 was easy — now you're paying for a strategy that works.”

Whether you have a growing DTC brand or are scaling, this episode gives you concrete frameworks to sharpen your strategy, escape the spin cycle, and unlock long‑term performance gains.

Timestamps

00:00 Strategy vs. Easy Growth in DTC

02:45 The Role of an Account Strategist

05:30 Integrating with Brand Teams Across Channels

07:50 Unlocking New Audiences with Strategic Shifts

11:20 Why Lifetime Value Should Shape Your Strategy

15:30 Escaping the Tactical Spin Cycle

18:00 Building Effective Top-of-Funnel Creative

20:00 What a Strategic Audit Looks Like

22:00 The True Meaning of “Better” Creative

25:20 Why Deep Audience Research Drives Long-Term Growth

26:40 The Future of Media Buying and Creative Strategy

Hashtags

#DTCMarketing #EcommerceStrategy #MediaBuying #AdStrategy #GrowthMarketing #CustomerAcquisition #DigitalMarketing #CreativeStrategy #MarketingPodcast #Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

656 episodes

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