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Ep 538: How to Deploy UGC, CGC, and EGC in Your Paid Strategy | AKNF Preview of Ad-Venturous

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Manage episode 503161923 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.

In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.

Inside the episode:

  • The real differences between UGC, CGC, and EGC (and why it matters)
  • Tips for briefing creators and making content worth watching
  • Why EGC is emerging as a scalable trust-builder and underrated creative tool

If you’re sourcing or producing performance creative at scale, this is required listening.

Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.

Timestamps:

00:00 - Introduction to Creator Content Types

02:00 - Why UGC Matters and How to Use It Effectively

06:00 - Building Community Through Authentic Customer Content

14:00 - Creator Generated Content (CGC) Strategy and Best Practices

22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach

28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand Growth

Hashtags:

#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

644 episodes

Artwork
iconShare
 
Manage episode 503161923 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.

In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.

Inside the episode:

  • The real differences between UGC, CGC, and EGC (and why it matters)
  • Tips for briefing creators and making content worth watching
  • Why EGC is emerging as a scalable trust-builder and underrated creative tool

If you’re sourcing or producing performance creative at scale, this is required listening.

Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.

Timestamps:

00:00 - Introduction to Creator Content Types

02:00 - Why UGC Matters and How to Use It Effectively

06:00 - Building Community Through Authentic Customer Content

14:00 - Creator Generated Content (CGC) Strategy and Best Practices

22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach

28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand Growth

Hashtags:

#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

644 episodes

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