Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 528: Cracking TikTok Shop: The GMV Max Revolution and How Pilothouse Builds Affiliate-Led Content Sales Engines | AKNF

24:25
 
Share
 

Manage episode 496472382 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this week's AKNF DTC Podcast discover how Pilothouse’s TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.

With Senior Account Manager Debbie, we unpack:

  • 🎯 GMV Max ads — TikTok’s new all-in-one ad format requiring strong creative engines
  • 🤝 Affiliate network strategy — powering 80%+ of TikTok Shop conversions
  • ✨ Organic-first creative — viral hooks for content that grabs attention
  • 💡 Community and “halo effect” — how TikTok presence fuels off-platform sales

Why listen:

  • Understand TikTok’s unique commerce ecosystem
  • Learn how GMV Max changes ad creative strategy
  • Get tactical advice on building affiliates and viral hooks
  • See why TikTok strengthens broader brand ROI

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtc

Timestamps:

00:00 TikTok vs Meta: Platform Potential & Challenges

02:00 Introducing GMV Max: TikTok’s New Ad Framework

04:20 Organic Content Strategies by Brand Type

06:45 Affiliate Marketing Drives TikTok Shop Sales

08:45 Understanding TikTok's Affiliate Ecosystem

11:00 Live Selling on TikTok: Infomercial Vibes & Limitations

13:20 Viral Moments & TikTok’s Unreliable Growth Pattern

15:00 Brand Examples: Pine-Sol, Sour Patch Kids & Going Viral

17:00 Viral Hook Strategies That Drive Attention

18:40 High-GMV Affiliates & Retainer Collaborations

20:00 How Pilothouse Onboards Brands to TikTok

21:30 AI in TikTok Strategy: Where It Fits and Where It Doesn’t

22:45 The Future of TikTok: Regulation, Chaos & Optimism

Hashtags:

#TikTokShop

#DTCMarketing

#AffiliateMarketing

#SocialCommerce

#TikTokAds

#ContentStrategy

#ViralMarketing

#EcommerceTips

#GMVMax

#PilotHouse

#DTCGrowth

#OrganicContent

#TikTokStrategy

#LiveSelling

#TikTokAffiliate

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

652 episodes

Artwork
iconShare
 
Manage episode 496472382 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this week's AKNF DTC Podcast discover how Pilothouse’s TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.

With Senior Account Manager Debbie, we unpack:

  • 🎯 GMV Max ads — TikTok’s new all-in-one ad format requiring strong creative engines
  • 🤝 Affiliate network strategy — powering 80%+ of TikTok Shop conversions
  • ✨ Organic-first creative — viral hooks for content that grabs attention
  • 💡 Community and “halo effect” — how TikTok presence fuels off-platform sales

Why listen:

  • Understand TikTok’s unique commerce ecosystem
  • Learn how GMV Max changes ad creative strategy
  • Get tactical advice on building affiliates and viral hooks
  • See why TikTok strengthens broader brand ROI

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtc

Timestamps:

00:00 TikTok vs Meta: Platform Potential & Challenges

02:00 Introducing GMV Max: TikTok’s New Ad Framework

04:20 Organic Content Strategies by Brand Type

06:45 Affiliate Marketing Drives TikTok Shop Sales

08:45 Understanding TikTok's Affiliate Ecosystem

11:00 Live Selling on TikTok: Infomercial Vibes & Limitations

13:20 Viral Moments & TikTok’s Unreliable Growth Pattern

15:00 Brand Examples: Pine-Sol, Sour Patch Kids & Going Viral

17:00 Viral Hook Strategies That Drive Attention

18:40 High-GMV Affiliates & Retainer Collaborations

20:00 How Pilothouse Onboards Brands to TikTok

21:30 AI in TikTok Strategy: Where It Fits and Where It Doesn’t

22:45 The Future of TikTok: Regulation, Chaos & Optimism

Hashtags:

#TikTokShop

#DTCMarketing

#AffiliateMarketing

#SocialCommerce

#TikTokAds

#ContentStrategy

#ViralMarketing

#EcommerceTips

#GMVMax

#PilotHouse

#DTCGrowth

#OrganicContent

#TikTokStrategy

#LiveSelling

#TikTokAffiliate

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

652 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play