Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 523: UPDATE: Revel Bikes’ Founder Buys Back Brand After Sudden PE Shutdown – The Story Behind the Re-acquistion!

22:59
 
Share
 

Manage episode 493125318 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast:

We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown.

Key moments organizational leaders and DTC entrepreneurs will learn:

How founder control vs PE operations impacted Revel’s culture, inventory efficiency, and profitability

The behind-the-scenes 10-day auction to buy back the company for pennies on the dollar

Tactical relaunch decisions: staffing lean, re-platform to Shopify, pricing –25–35%, direct Meta ads

Why founder-led DTC brands can beat PE‑backed exits with stronger purpose, brand affinity, and agility

Why this matters:

Learn to spot when PE control derails your brand’s DNA

Understand the power of founder-led rebirth with agility over scale

Get tactical takeaways on relaunching a DTC business post-bankruptcy

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Revel Bikes is back under founder ownership

02:00 – Why Adam Miller sold Revel in 2021

04:00 – The company’s decline under private equity

06:00 – How inefficiencies and overspending led to closure

08:00 – The emotional rollercoaster of losing the business

12:00 – Outbidding others to buy Revel back

14:00 – What Adam learned after stepping away

16:00 – Changes in Revel 2.0: smaller team, DTC model

18:00 – Lower prices, Shopify replatforming, Meta ads

20:00 – Early traction and overcoming brand damage

21:30 – Would he sell to PE again?

Hashtags

#D2CPodcast

#FounderStory

#RevelBikes

#PrivateEquity

#DirectToConsumer

#Ecommerce

#StartupJourney

#DTCBrands

#BusinessTurnaround

#MountainBikes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

625 episodes

Artwork
iconShare
 
Manage episode 493125318 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast:

We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown.

Key moments organizational leaders and DTC entrepreneurs will learn:

How founder control vs PE operations impacted Revel’s culture, inventory efficiency, and profitability

The behind-the-scenes 10-day auction to buy back the company for pennies on the dollar

Tactical relaunch decisions: staffing lean, re-platform to Shopify, pricing –25–35%, direct Meta ads

Why founder-led DTC brands can beat PE‑backed exits with stronger purpose, brand affinity, and agility

Why this matters:

Learn to spot when PE control derails your brand’s DNA

Understand the power of founder-led rebirth with agility over scale

Get tactical takeaways on relaunching a DTC business post-bankruptcy

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Revel Bikes is back under founder ownership

02:00 – Why Adam Miller sold Revel in 2021

04:00 – The company’s decline under private equity

06:00 – How inefficiencies and overspending led to closure

08:00 – The emotional rollercoaster of losing the business

12:00 – Outbidding others to buy Revel back

14:00 – What Adam learned after stepping away

16:00 – Changes in Revel 2.0: smaller team, DTC model

18:00 – Lower prices, Shopify replatforming, Meta ads

20:00 – Early traction and overcoming brand damage

21:30 – Would he sell to PE again?

Hashtags

#D2CPodcast

#FounderStory

#RevelBikes

#PrivateEquity

#DirectToConsumer

#Ecommerce

#StartupJourney

#DTCBrands

#BusinessTurnaround

#MountainBikes

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

625 episodes

Alle Folgen

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play