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Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know | AKNF

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Manage episode 489869646 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse’s Technical Manager Richard about the expanding impact of California’s CCPA/CPRA and evolving privacy laws across North America.

Key moments to listen for:

CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement

Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians’ data, or data‑sale revenue ≥50%

Multi‑state comparison – VA, CO, CT, and others have their own compliance standards

Compliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outs

Tracking vs. consent – Even server‑side tracking must respect opt‑outs

Case study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance tools

Future of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacy

This episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Why eCommerce brands should care about CCPA

02:55 – Overview of CCPA and CPRA regulations

05:10 – Penalties for non-compliance with California privacy laws

08:30 – Thresholds that trigger CCPA enforcement

11:05 – What personal data qualifies under CCPA

14:00 – Which US states have privacy laws beyond California

17:00 – How to make your Shopify store CCPA compliant

20:15 – Server-side tracking and compliance limitations

23:30 – Real client example: Data loss vs purchase impact

27:50 – Impact of consent banners on analytics and conversions

31:10 – Managing existing customer data for compliance

34:10 – The future of personal data and AI-managed privacy

Hashtags

#consumerprivacy

#ccpa

#ecommercelaw

#dataprotection

#cpra

#shopifycompliance

#usprivacylaws

#servertracking

#retargeting

#googleanalytics

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

  continue reading

635 episodes

Artwork
iconShare
 
Manage episode 489869646 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse’s Technical Manager Richard about the expanding impact of California’s CCPA/CPRA and evolving privacy laws across North America.

Key moments to listen for:

CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement

Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians’ data, or data‑sale revenue ≥50%

Multi‑state comparison – VA, CO, CT, and others have their own compliance standards

Compliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outs

Tracking vs. consent – Even server‑side tracking must respect opt‑outs

Case study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance tools

Future of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacy

This episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Why eCommerce brands should care about CCPA

02:55 – Overview of CCPA and CPRA regulations

05:10 – Penalties for non-compliance with California privacy laws

08:30 – Thresholds that trigger CCPA enforcement

11:05 – What personal data qualifies under CCPA

14:00 – Which US states have privacy laws beyond California

17:00 – How to make your Shopify store CCPA compliant

20:15 – Server-side tracking and compliance limitations

23:30 – Real client example: Data loss vs purchase impact

27:50 – Impact of consent banners on analytics and conversions

31:10 – Managing existing customer data for compliance

34:10 – The future of personal data and AI-managed privacy

Hashtags

#consumerprivacy

#ccpa

#ecommercelaw

#dataprotection

#cpra

#shopifycompliance

#usprivacylaws

#servertracking

#retargeting

#googleanalytics

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

  continue reading

635 episodes

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