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Ep 507: How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci

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Manage episode 482278700 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).

Key Topics:

Why subscription design matters more than most marketers think

How Momentous grew subscription opt-in from 20% to 50%

Common mistakes in welcome offers and retention emails

How to use churn surveys, pause flows, and tiered discounts to prevent cancellations

Loyalty vs. cashback: What actually works in 2025

The case for paid memberships as an alternative to subscriptions

Toolkits: From Recharge to Loop and AI-powered CX

Jordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Why Most Brands Undervalue Subscription Offers

02:15 – Lessons from Running DTC at Kellogg

04:30 – Subscription Strategy in Premium Food & Beverage

08:00 – Tripling Subscription Opt-ins at Momentous

11:00 – Retention vs. Acquisition: The Overspend Trap

14:00 – When Giving Too Much Increases Churn

18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops

20:45 – How Subscription Reduces Reliance on Email & SMS

24:00 – Creating “Black Friday Every Day” Offers

28:00 – Churn Prevention via Smart Cancellation Flows

31:00 – Paid Membership Models for Apparel & Non-Habitual Brands

34:00 – Tool Stack & Platform Recommendations

36:00 – The Power of Real-Time LTV Dashboards

38:00 – Building a Consultancy & Website with AI

Hashtags

#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

607 episodes

Artwork
iconShare
 
Manage episode 482278700 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).

Key Topics:

Why subscription design matters more than most marketers think

How Momentous grew subscription opt-in from 20% to 50%

Common mistakes in welcome offers and retention emails

How to use churn surveys, pause flows, and tiered discounts to prevent cancellations

Loyalty vs. cashback: What actually works in 2025

The case for paid memberships as an alternative to subscriptions

Toolkits: From Recharge to Loop and AI-powered CX

Jordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.

Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

Timestamps

00:00 – Why Most Brands Undervalue Subscription Offers

02:15 – Lessons from Running DTC at Kellogg

04:30 – Subscription Strategy in Premium Food & Beverage

08:00 – Tripling Subscription Opt-ins at Momentous

11:00 – Retention vs. Acquisition: The Overspend Trap

14:00 – When Giving Too Much Increases Churn

18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops

20:45 – How Subscription Reduces Reliance on Email & SMS

24:00 – Creating “Black Friday Every Day” Offers

28:00 – Churn Prevention via Smart Cancellation Flows

31:00 – Paid Membership Models for Apparel & Non-Habitual Brands

34:00 – Tool Stack & Platform Recommendations

36:00 – The Power of Real-Time LTV Dashboards

38:00 – Building a Consultancy & Website with AI

Hashtags

#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

607 episodes

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