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Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF

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Manage episode 476421616 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

This episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines.

Key Takeaways:

Why CPMs are down and how to capitalize on cheaper traffic

Real-time creative strategies for meeting the moment

The risks of over-indexing on blended ROAS metrics

What smart brands are doing (and not doing) in response to economic volatility

The difference between incremental and marginal ROAS—and why it matters more than ever

Whether you're managing a multi-platform spend or just trying to make sense of the volatility, this tactical roundtable offers grounded insights you can act on today.

Timestamps:

00:00 - How tariffs affect brand messaging and ad strategy

02:00 - Meta and Google ad performance trends during tariff news

04:30 - Consumer behavior shifts due to tariff uncertainty

07:00 - Creative strategies for addressing economic anxiety

10:00 - How brands are adapting supply chains and ad spend

13:00 - Why marginal ROAS matters more than ever

16:30 - Navigating Meta volatility and maintaining performance

19:00 - Smart targeting and price strategy during uncertainty

Hashtags:

#DTCMarketing

#TariffImpact

#PerformanceMarketing

#MetaAds

#GoogleAds

#EcommerceStrategy

#MarketingTips

#CreativeStrategy

#CustomerAcquisition

#ROAS

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

607 episodes

Artwork
iconShare
 
Manage episode 476421616 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

This episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines.

Key Takeaways:

Why CPMs are down and how to capitalize on cheaper traffic

Real-time creative strategies for meeting the moment

The risks of over-indexing on blended ROAS metrics

What smart brands are doing (and not doing) in response to economic volatility

The difference between incremental and marginal ROAS—and why it matters more than ever

Whether you're managing a multi-platform spend or just trying to make sense of the volatility, this tactical roundtable offers grounded insights you can act on today.

Timestamps:

00:00 - How tariffs affect brand messaging and ad strategy

02:00 - Meta and Google ad performance trends during tariff news

04:30 - Consumer behavior shifts due to tariff uncertainty

07:00 - Creative strategies for addressing economic anxiety

10:00 - How brands are adapting supply chains and ad spend

13:00 - Why marginal ROAS matters more than ever

16:30 - Navigating Meta volatility and maintaining performance

19:00 - Smart targeting and price strategy during uncertainty

Hashtags:

#DTCMarketing

#TariffImpact

#PerformanceMarketing

#MetaAds

#GoogleAds

#EcommerceStrategy

#MarketingTips

#CreativeStrategy

#CustomerAcquisition

#ROAS

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

607 episodes

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