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DrupalBrief: DrupalCon Atlanta - Digital freeze tag with GTM
Manage episode 475783762 series 3646239
Content provided by Drupal Brief. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drupal Brief or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The podcast captures a presentation about optimizing website performance and user privacy using Google Tag Manager (GTM) and privacy management platforms. The speaker, Brian Dannon, explains how to implement an "afterload" event in GTM to delay the firing of marketing and analytics tags, thereby improving Core Web Vitals scores crucial for search engine rankings. He discusses the challenges of balancing tracking needs with user consent, particularly in light of stricter privacy regulations like GDPR, and explores strategies for managing cookie categorization and obtaining user opt-ins. The presentation also touches upon the complexities of integrating third-party tools and the potential shift towards first-party data collection and analysis methods. Finally, it briefly covers techniques for enhancing website speed by optimizing font and CSS delivery within a Drupal content management system.
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Manage episode 475783762 series 3646239
Content provided by Drupal Brief. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drupal Brief or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The podcast captures a presentation about optimizing website performance and user privacy using Google Tag Manager (GTM) and privacy management platforms. The speaker, Brian Dannon, explains how to implement an "afterload" event in GTM to delay the firing of marketing and analytics tags, thereby improving Core Web Vitals scores crucial for search engine rankings. He discusses the challenges of balancing tracking needs with user consent, particularly in light of stricter privacy regulations like GDPR, and explores strategies for managing cookie categorization and obtaining user opt-ins. The presentation also touches upon the complexities of integrating third-party tools and the potential shift towards first-party data collection and analysis methods. Finally, it briefly covers techniques for enhancing website speed by optimizing font and CSS delivery within a Drupal content management system.
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