In this eye-opening episode, we sit down with Brian Bass, founder of Bass Global, Inc., to explore the world of medical communications—a field many don’t even know exists. From writing educational content for healthcare professionals to developing patient-facing materials seen in doctors’ offices, Brian’s journey into medical writing is as surprising as it is inspiring.

Brian shares how he transformed a freelancing gig into a full-blown business, assembling a team of top-tier writers and editors. He opens up about risk-taking, bad career moves that led to amazing outcomes, and how flexibility and honesty have shaped his leadership style.

We also dive into the challenges currently facing the medical writing field—from disappearing data on trusted government sites to the cautious adoption of AI—and why the stakes are higher than ever when it comes to delivering factual, science-based content to patients and professionals alike.

You’ll hear about:

• How Brian built his business from scratch after a career pivot

• What it takes to be successful in medical writing today

• How AI is disrupting the industry—and what to watch out for

• The importance of flexibility in entrepreneurship

• How Brian leverages passive income through smart business and real estate strategies

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