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The Business of Branding featuring Mike Cessario - Founder of Liquid Death
Manage episode 472418587 series 3652611
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Marketing maestro, Mike Cessario describes Liquid Death as an entertainment company.
He calls Amazon the great equalizer, and articulates his goal to build a multi-category, healthy beverage platform.
His advice to entrepreneurs is “to de-risk the offer” and “pursue something you know better than anyone else.”
Chapters
1. Introduction to Mike Cesaria (00:00:00)
2. From Advertising to Beverage Disruption (00:01:35)
3. Creating the Provocative Liquid Death Brand (00:03:36)
4. Early Funding and Launch Strategy (00:07:30)
5. Brand Expansion Beyond Still Water (00:14:17)
6. The Power of Branding Over Ingredients (00:18:32)
7. Comedy-Driven Marketing Approach (00:26:43)
8. Unexpected Brand Partnerships (00:30:10)
9. Super Bowl Commercial Strategy (00:33:03)
10. Building a Multi-Category Beverage Platform (00:38:54)
11. Evolution of Packaging and Price Strategy (00:45:20)
12. Final Thoughts for Entrepreneurs (00:49:17)
5 episodes
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