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Stimulation, Intoxication, Relaxation…What do you drink for? Brandy Rand - Thirstwell
Manage episode 476702281 series 3652611
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The beverage landscape isn't just evolving—it's completely transforming. Today's consumers aren't thinking "I'll have a beer" but rather "How do I want to FEEL right now?" Fascinating insights from beverage expert Brandy Rand on the future of drinking. #BeverageTrends
Chapters
1. Drinking Trends Across Generations (00:00:00)
2. Beverage Industry Evolution and Shifts (00:02:55)
3. Cannabis Impact on Alcohol Consumption (00:05:42)
4. Today's Consumer Need States (00:09:38)
5. The Adult Non-Alcoholic Market Growth (00:18:17)
6. Innovation in Non-Alcoholic Technologies (00:27:36)
7. Future of the Beverage Industry (00:34:52)
5 episodes
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