Burn the Old Playbook, ttill leading like it’s 1994? You’re the problem.

Sherilyn Shackell built a global movement to fix leadership from the inside out. She’s here to call out ego, expose the rot, and torch the outdated crap that’s still infecting your company culture.

This isn’t inspiration. It’s demolition.

Sherilyn Shackell, founder of The Marketing Academy, joins Dave and Debbie for a blisteringly honest episode about what leadership actually looks like in 2025 and why most of what we’ve been taught is a flaming pile of outdated nonsense.

She’s lived the burnout, dodged the bullshit, and built one of the most respected leadership academies in the world by doing the exact opposite of what corporate culture preaches.

Why listen to this episode

From generational shifts to AI to emotional intelligence to calling out “successful” leaders who are just skilled narcissists this is the leadership detox your brain didn't know it needed.

• You’re tired of pretending Maslow still applies

• You’ve been taught to lead through fear, and it’s not working

• You’re leading a team that doesn’t care about status, titles, or your 16-hour grindset

• You know leadership training is broken but you don’t know what should replace it

• You’re ready to be a good human first and a great leader second

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Mic drop moments

“We were led badly. And badly led people go on to lead people badly.”
The cycle continues unless you break it.

“Maslow is 70 years old. Stop building orgs like it’s post-war America.”
If your culture runs on frameworks older than color TV, you deserve the attrition rate.

“Burnout is not a badge. It’s a red flag.”
Congrats on running yourself into the ground. Nobody’s clapping.

“People don’t need managers. They need someone worth following.”
If you’re managing more than you’re modeling, step aside.

“AI won’t break the world. Shit leaders using AI will.”
It’s not the tool. It’s the hands holding it.

“Intentionality isn’t saying the right thing. It’s being the right thing even when no one’s watching.”
Your culture is built by what you tolerate, not what you tweet.

“The second you get power, you speak through a megaphone. Be careful what comes out.”
You’re louder than you think. Act like it.

“Don’t be a dick. And always help someone else succeed.”
Leadership. Decoded in 12 words or less.