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How the MLS Shapes Market Access and Agent Value with Brian Boero
Manage episode 482656553 series 3491067
Most agents log into their MLS every day without considering the value it actually delivers. That quiet, essential tool deserves a louder role in the client conversation.
In this episode, I’m joined by Brian Boero, co-founder of 1000WATT and one of the most experienced voices in real estate marketing and media. With a career that stretches back to 1997, including leadership roles at Inman and early innovations in e-signature tech, Brian brings sharp insights into how real estate professionals can better communicate their value.
We talk about the MLS not just as a backend utility, but as an under-leveraged strategic tool. Brian also weighs in on client portals, pattern-breaking marketing tactics, and the importance of raising professional standards across the industry.
Brian also highlights how newer tools like client portals can strengthen relationships long after a deal closes.
If you’ve ever brushed past the MLS as “just part of the job,” this episode will get you thinking differently. Listen in and consider how reframing your MLS membership might change the way you talk about your value.
Specifically, this episode highlights the following themes:
- Why the MLS is still one of the strongest differentiators agents have
- How agents can reposition the MLS in client communication
- Simple ways to use client portals for retention and long-term trust
Links from this episode:
- Know more about Brian Boero: https://www.linkedin.com/in/bboero
- Check out 1000WATT and sign up for their newsletter: https://1000watt.net
- Know more about Andrea Siracuse: https://www.linkedin.com/in/andrea-siracuse
- Learn more about Doorify: https://doorifymls.com
1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)
Chapters
1. Introduction (00:00:00)
2. About Brian Boero (00:00:48)
3. Shifting away from transactional selling (00:01:12)
4. Why most agents overlook the MLS (00:02:04)
5. Using MLS access as a client value talking point (00:04:22)
6. Client portals and real-time updates (00:06:57)
7. The true cost vs. value of MLS membership (00:10:45)
8. How to stand out without copying other agents (00:14:03)
9. The importance of choice in MLS front-end systems (00:19:12)
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