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Doorify MLS Partners with Broker Public Portal
Manage episode 494745570 series 3491067
The real estate tech landscape is crowded with portals that sell leads and rank results by who pays the most. But there’s one project that’s doing things differently by giving control back to MLSs and brokers.
In this episode, I’m talking with Dan Troup, CEO of the Broker Public Portal (BPP), alongside our VP of Product Allan Nielsen. Dan shares why BPP was built, what makes it fundamentally different from other platforms, and how it’s helping local MLSs compete with the big players without compromising data or values.
We also talk about Doorify’s plan to use BPP’s tech in everything from our public-facing search to multi-market broker tools. Allan explains how clean data and smart partnerships are already removing barriers that used to slow everything down. And we get into the future of AI, search intent, and why knowing what people are asking for might be even more valuable than the data itself.
The next generation of real estate search isn’t about gatekeeping, it’s about getting out of the way. Listen in to hear how this partnership is making that possible.
Specifically, this episode highlights the following themes:
- How BPP’s governance model keeps it industry-first and community-driven
- What “search as a service” means for real estate product development
- Why standardized data is critical for fast, flexible innovation
Links from this episode:
- Get to know more about Dan Troup: https://www.linkedin.com/in/dantroup
- Learn more about Broker Public Portal: https://brokerpublicportal.com
- Explore Doorify MLS: https://doorifymls.com
1ae5b43598204883b524f061d4880e6d10fca88c (for podfollow.com)
Chapters
1. Introduction (00:00:00)
2. HomeSnap, consolidation, and starting fresh (00:03:02)
3. What makes BPP’s ownership and governance unique (00:05:31)
4. Building tools developers can plug into in minutes (00:07:00)
5. How search-as-a-service works for agents (00:09:26)
6. The value of standardizing MLS data (00:14:18)
7. Brokers Without Borders and multi-market access (00:20:32)
8. Fair Display Guidelines explained (00:21:54)
9. Why BPP can’t be bought (00:28:00)
10. IDX Plus and using AI to measure engagement (00:34:19)
11. Smart Filters and future fields driven by search behavior (00:38:21)
12. What Doorify plans to do with BPP next (00:41:10)
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