Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Content provided by Claire Hatton & Greta Thomas, Claire Hatton, and Greta Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claire Hatton & Greta Thomas, Claire Hatton, and Greta Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ahead of the AI Curve - Jim Lecinski
Manage episode 505263075 series 2318605
Content provided by Claire Hatton & Greta Thomas, Claire Hatton, and Greta Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claire Hatton & Greta Thomas, Claire Hatton, and Greta Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Imagine you're a marketing professor who saw the AI revolution coming years before ChatGPT hit the scene, wrote the definitive book on AI marketing in 2021, and now find yourself at the epicentre of one of the most dramatic transformations in history.
This is the very position this week’s guest, Jim Lecinski, finds himself in. Jim is a Clinical Professor of Marketing at Northwestern University's prestigious Kellogg School of Management, where he teaches AI in Marketing and has won Professor of the Year.
Adding to Jim's canny foresight is his prior, 13-year career as a VP at Google. As a result, Jim brings both the practitioner's real-world experience and the academic's analytical rigour to one of the most important questions facing leaders and marketers today: how do you harness AI not just for efficiency gains, but for genuine competitive advantage and growth?
In our conversation, you'll also hear about:
- Jim's 2x2 framework for thinking strategically about AI applications in marketing
- Use-case examples from brands such as Coca-Cola, Starbucks, and IKEA where AI is used to revolutionise everything from creative development to customer service
- Why businesses need to prepare for the shift from search engine optimisation (SEO) to "generative engine optimisation" (GEO), and what that means practically
- The emerging world of AI agents and how this will fundamentally change how we all shop, and
- Jim's essential learning resources for those who want to stay ahead of the curve.
We loved the way Jim shares his own wisdom and insights as well as sharing many examples of what market leaders are actually doing with AI.
We know you’ll enjoy this conversation with the whip-smart professor who saw the AI future ahead of the crowd.
Useful Links
Jim Lecinski on LinkedIn
Andrew Ng’s AI for Everyone course on Coursera
Hosted on Acast. See acast.com/privacy for more information.
213 episodes
Share
Manage episode 505263075 series 2318605
Content provided by Claire Hatton & Greta Thomas, Claire Hatton, and Greta Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claire Hatton & Greta Thomas, Claire Hatton, and Greta Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Imagine you're a marketing professor who saw the AI revolution coming years before ChatGPT hit the scene, wrote the definitive book on AI marketing in 2021, and now find yourself at the epicentre of one of the most dramatic transformations in history.
This is the very position this week’s guest, Jim Lecinski, finds himself in. Jim is a Clinical Professor of Marketing at Northwestern University's prestigious Kellogg School of Management, where he teaches AI in Marketing and has won Professor of the Year.
Adding to Jim's canny foresight is his prior, 13-year career as a VP at Google. As a result, Jim brings both the practitioner's real-world experience and the academic's analytical rigour to one of the most important questions facing leaders and marketers today: how do you harness AI not just for efficiency gains, but for genuine competitive advantage and growth?
In our conversation, you'll also hear about:
- Jim's 2x2 framework for thinking strategically about AI applications in marketing
- Use-case examples from brands such as Coca-Cola, Starbucks, and IKEA where AI is used to revolutionise everything from creative development to customer service
- Why businesses need to prepare for the shift from search engine optimisation (SEO) to "generative engine optimisation" (GEO), and what that means practically
- The emerging world of AI agents and how this will fundamentally change how we all shop, and
- Jim's essential learning resources for those who want to stay ahead of the curve.
We loved the way Jim shares his own wisdom and insights as well as sharing many examples of what market leaders are actually doing with AI.
We know you’ll enjoy this conversation with the whip-smart professor who saw the AI future ahead of the crowd.
Useful Links
Jim Lecinski on LinkedIn
Andrew Ng’s AI for Everyone course on Coursera
Hosted on Acast. See acast.com/privacy for more information.
213 episodes
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Similar to Don't Stop Us Now AI Edition
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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