One Click Away. That was the title of the show when Carl-Erik Moberg welcomed Kjetil Sørtun on stage at epet Arena in Prague on June 5, 2024, for a Live Special of TicketingPodcast.com, discussing next-generation ticketing solutions.

The event took place at the Football Business Summit, gathering football industry executives from all over Europe for a full day of learning and networking. This year’s focus was innovation, a theme that resonates deeply in this podcast episode, brought to you in its entirety as it happened in Prague.

Kjetil Sørtun, CTO at TicketCo, not only manages TicketCo’s platform and developer teams but also leads the company’s innovation project, “Massiv.” The goal of this project is to create a next-generation ticketing solution where everything a ticketing manager needs is just one click away.

This Live Special episode of TicketingPodcast.com explores Kjetil's journey from transforming Norway's banking sector with mobile-only, self-service solutions to tackling the challenges of fragmentation and lack of standards in ticketing. Discover how data-driven decision-making and innovative AI technologies will soon streamline processes for ticketing managers, making their roles more efficient and impactful.

The ambitious "Massiv" project, inspired by the rugged Norwegian terrain, aims to revolutionise the ticketing landscape with a mobile-only digital assistant. Kjetil shares insights on how customer feedback and significant support from the Norwegian government are shaping this transformative initiative. He highlights the digital assistant’s capabilities in providing real-time recommendations and simplifying daily tasks, ultimately freeing up valuable time for more critical activities.

Join us for an insightful conversation that promises to reshape the future of ticketing, one digital innovation at a time.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com