How Can “Headless Ticketing” Unlock the Future of Fan Experiences?

Ticketing is no longer just about selling seats—it’s about empowering clubs to build their own fan journeys. But what if your ticketing system was as flexible and open as the platforms transforming banking, retail, and media?

At Don’t Forget Your Tickets at Emirates Stadium, Kjetil Sørtun, CTO at TicketCo, joined Preyan De Silva, Head of Ticketing at Wimbledon – The All England Lawn Tennis Club, to explore Next Generation Ticketing and the concept of “headless ticketing”—a flexible, API-driven approach that gives clubs control over their data, fan experience, and innovation pace.

In this episode, they discuss:

• What “headless ticketing” actually means for sports organisations.
• How clubs can experiment with sales channels, apps, and new fan touchpoints—without vendor lock-in.
• Why owning your data is the key to understanding fan behaviour and unlocking growth.
• How the future of ticketing mirrors the transformation seen in banking and finance.

Whether you’re a tech enthusiast or simply curious about how clubs can future-proof their ticketing strategy, this episode offers deep insights into the next wave of ticketing innovation.

Sit back and enjoy the conversation.

This Live Special episode of Don't Forget Your Tickets was recorded at the Don't Forget Your Tickets conference at Emirates Stadium, January 23rd 2025, as the seventh out of 12 on-stage interviews that day. Kjetil Sørtun was interviewed by Preyan De Silva.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com