In this episode of Dominate Your Niche, Ruth talks with George Appling — entrepreneur, CEO coach, and passionpreneur. He has built businesses from a medieval festival to an audio software company with 168 patents, all rooted in joy and purpose.

He shares lessons from corporate leadership to entrepreneurship, why hiring self-starters (and removing toxic people) matters, and how a growth mindset fuels success. George also reveals how his book Don’t Settle helps young people find purpose and intentional work.

What You'll Learn in This Episode:

• Why aligning business with passion unlocks purpose and fulfillment
• George’s lessons from building both corporate and entrepreneurial ventures
• The surprising ROI of billboards, Google Ads, and other marketing experiments
• The leadership strategy of hiring self-starters — and letting go of toxic team members

Memorable Quotes:

• “Entrepreneurship is a spiritual journey—you have to believe it’s possible before you see it.”
• “A single toxic person can derail an entire team, no matter how talented the rest are.”
• “Purpose fuels energy. When you live and work with intention, success follows.”

Resources and Links:

• The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.
• 📚 Book: Don’t Settle: A Pick-Your-Path Guide to Intentional Work (available on Amazon, Target, and more)

Connect with George:

🌐 Websites: georgeappling.com
💼 LinkedIn: George Appling
📷 Instagram: @georgeappling
📘 Facebook: George Appling

You Are Invited!

Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM.

🚀 In this high-energy session, we’ll kickstart your month with power and purpose.

✅ FREE for first-time attendees: Register here
✅ £97 if you’ve attended before: Secure your spot

I can’t wait to see you there!

Connect with Ruth Ferreira:

• Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop
  
  
• Love to connect:
  • https://www.linkedin.com/in/ruth-ferreira-65724126/
  • https://www.instagram.com/growyourbusinesswithruth/
• Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method

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If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!