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“A testimonial is just an endorsement. A case story is a story about a person, their struggle, and their transformation.”

Have you ever sat quietly and asked yourself, “How will I serve someone today and make an impact that matters?” On this episode of EPIC Impact™ with Steve Ramona, we dive into exactly that. Today’s guest, Ian Garlic, is the storyteller behind the scenes transforming ordinary testimonials into emotionally charged case‑stories that convert, connect, and cascade into success.
Ian walks us through his journey—from seeing Google searches, YouTube funnels and marketing noise, to realising that the secret isn’t more content but deeper connection. You’ll meet the solopreneur who hired an attorney to mow his lawn, the business that sat at the front of the building and counted steps, the founder who realised anyone could make a “video testimonial” but few could make a story.
You’ll hear the texture of what it feels like when someone’s at the brink of giving up, when they see their life shift, and when the story jar rattles them awake. Whether you’re a solo entrepreneur, a business owner, or someone wanting to make a difference, this episode shows you how to shift from “we are great” to “here’s what happened for her, for him, for people like you.”
Tune in. Start collecting the stories behind your service. Let your impact ripple.
P.S. If you’re ready to amplify your message, take a look at Ian’s “case story tackle box” idea and ask yourself: what story will you tell tomorrow that opens hearts, not just wallets?

Guest Bio
Ian Garlic is the founder of Video Case Story™, a veteran video‑marketing expert who’s produced thousands of videos and authored multiple books on storytelling in marketing. With a sharp conviction that “testimonial videos stink,” Ian guides businesses to unearth their customer‑stories, surface real emotion and build authentic conversion tools that serve and uplift. When he isn’t behind the camera he’s fishing on his lake—because for Ian every story is like casting a line, waiting for the moment a person bites.

https://www.videocasestory.com/

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