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Local SEO & Google Business Profiles: Future Trends

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Manage episode 473251948 series 3424520
Content provided by SE Ranking. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SE Ranking or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search rankings, and how businesses can future-proof their local SEO efforts in an increasingly AI-driven landscape.

  continue reading

Chapters

1. Start (00:00:00)

2. Evolution of Local SEO (00:02:47)

3. The Role of Google Business Profiles (00:05:19)

4. Adapting to AI-Driven Search Tools (00:06:14)

5. Visual Content and Local SEO (00:09:04)

6. Managing Multiple Locations (00:10:00)

7. Using AI for Local Data Management (00:11:42)

8. Auditing Local Business Presence (00:14:10)

9. Key Metrics for Local SEO Success (00:16:31)

10. Establishing Expertise in Local SEO (00:18:57)

11. Final Advice for Local Marketers (00:19:57)

37 episodes

Artwork
iconShare
 
Manage episode 473251948 series 3424520
Content provided by SE Ranking. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SE Ranking or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search rankings, and how businesses can future-proof their local SEO efforts in an increasingly AI-driven landscape.

  continue reading

Chapters

1. Start (00:00:00)

2. Evolution of Local SEO (00:02:47)

3. The Role of Google Business Profiles (00:05:19)

4. Adapting to AI-Driven Search Tools (00:06:14)

5. Visual Content and Local SEO (00:09:04)

6. Managing Multiple Locations (00:10:00)

7. Using AI for Local Data Management (00:11:42)

8. Auditing Local Business Presence (00:14:10)

9. Key Metrics for Local SEO Success (00:16:31)

10. Establishing Expertise in Local SEO (00:18:57)

11. Final Advice for Local Marketers (00:19:57)

37 episodes

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