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Local SEO & Google Business Profiles: Future Trends
Manage episode 473251948 series 3424520
In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search rankings, and how businesses can future-proof their local SEO efforts in an increasingly AI-driven landscape.
Chapters
1. Start (00:00:00)
2. Evolution of Local SEO (00:02:47)
3. The Role of Google Business Profiles (00:05:19)
4. Adapting to AI-Driven Search Tools (00:06:14)
5. Visual Content and Local SEO (00:09:04)
6. Managing Multiple Locations (00:10:00)
7. Using AI for Local Data Management (00:11:42)
8. Auditing Local Business Presence (00:14:10)
9. Key Metrics for Local SEO Success (00:16:31)
10. Establishing Expertise in Local SEO (00:18:57)
11. Final Advice for Local Marketers (00:19:57)
37 episodes
Manage episode 473251948 series 3424520
In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search rankings, and how businesses can future-proof their local SEO efforts in an increasingly AI-driven landscape.
Chapters
1. Start (00:00:00)
2. Evolution of Local SEO (00:02:47)
3. The Role of Google Business Profiles (00:05:19)
4. Adapting to AI-Driven Search Tools (00:06:14)
5. Visual Content and Local SEO (00:09:04)
6. Managing Multiple Locations (00:10:00)
7. Using AI for Local Data Management (00:11:42)
8. Auditing Local Business Presence (00:14:10)
9. Key Metrics for Local SEO Success (00:16:31)
10. Establishing Expertise in Local SEO (00:18:57)
11. Final Advice for Local Marketers (00:19:57)
37 episodes
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