In this insightful episode of the Documentary First Podcast, Christian Taylor, David Paterson, and Todd Anderson delve into the data and hard-earned lessons from the theatrical release of The Girl Who Wore Freedom.

They explore the surprising factors that influenced ticket sales, including screening schedules, ticket pricing, and the often overlooked role of theater advertising—or lack thereof. The team shares their experiences with the logistical hurdles of distributing physical drives and the critical importance of targeted outreach to specific audiences.

Reflecting on their journey, the hosts candidly discuss the missteps and lessons learned, underscoring the necessity of strategic planning, research, and building strong partnerships in independent film distribution. This episode is a must-listen for anyone navigating the complex world of documentary filmmaking and theatrical releases.

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Timecodes 00:00 Introduction and Script Confusion 04:21 Theatrical Release Details 07:46 The Impact of Matinee Showings 09:01 Personal Interruption: Wedding Announcement 12:50 Return to Discussion: Advertising and Theater Cooperation 15:52 Personal Interruption: Wedding Update 17:15 Return to Discussion: Naivete and Theater Advertising 2115 The Importance of Deliverables and Advertising 22:13 The Impact of Deliverables on Profit 23:24 The Challenges of Physical Distribution 26:22 The Role of DCP Suppliers in Distribution 27:36 The Importance of Organization and Tracking 28:32 Theaters' Lack of Advertising and Responsibility 29:13 The Importance of Targeted Outreach 30:07 The Impact of Ticket Prices on Profit 31:22 The Success of Film Festival Screenings 32:39 The Importance of Local Outreach and Partnerships 35:36 The Importance of Research and Targeting 38:09 The Success of In-Person Screenings 42:00 Closing Remarks and Future Plans