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Stephen Steers on Mastering Sales for Purpose-Driven Entrepreneurs
Manage episode 499711361 series 3564548
Are you ready to transform your entrepreneurship journey? Curious how storytelling can boost your sales? Struggling to connect with customers? Welcome to DO GOOD X, where hosts Kimberly Daniel and Stephen Lewis guide purpose-driven entrepreneurs to build businesses that make a difference. In this episode, we dive into storytelling with expert Stephen Steers, who shares how to create customer connection and drive business growth through authentic narratives. Learn practical systems and confidence-building tips to elevate your social impact venture. Join us to learn how mission, vision, and milestones can scale your business.
IN THIS EPISODE:
- (00:00) Intro: Meet Stephen Steers
- (05:09) Defining sales and a discussion on outcome, roadblocks: confidence, resilience, and business growth
- (08:31) The "Magnificent Seven" reasons why people buy: think storytelling to outcomes
- (11:04) The near-death experience that sparked Stephen S’s entrepreneurship journey
- (15:30) Building trust, customer connection, the mission, the vision, and milestones
- (23:34) Solving, not selling, using tools to quantify problems and build confidence
- (28:17) How social impact entrepreneurs should approach sales
- (31:05) Resources Stephen Steers recommends
- (32:33) Four questions for storytelling that sells
- (36:51) Stephen answers off-the-cuff questions
KEY TAKEAWAYS:
- Storytelling is crucial for entrepreneurship, enabling founders to build customer connections and drive business growth by sharing authentic mission, vision, and milestones that resonate emotionally.
- Effective sales focus on solving problems, not pushing products, using practical tools like the OCGZ call script to foster confidence and create sustainable systems for social impact.
- Resilience and faith shape leadership, helping entrepreneurs navigate challenges by trusting their purpose and seeking help to achieve meaningful outcomes.
RESOURCES:
Steers Sales Consulting - Podcast
How to Master the Art of Selling: Hopkins, Tom
Startup Selling: How to Sell if you Really, Really Have to and Don't Know How
Superpower Storytelling: A Tactical Guide to Telling the Stories You Need to Lead, Sell and Inspire
BIOGRAPHY: Stephen Steers
They don‘t teach you sales in school. They don‘t teach you how to be confident. They don‘t teach you how to be out in the world and how to make a way for yourself. But that’s what Stephen is here for.
Stephen Steers is a consultant, keynote speaker, the author of Superpower Storytelling and the creator of Context Selling. Stephen has advised more than 1000 companies from over 40+ countries, including teams from Google, Nike, HEC Paris Business School and the Entrepreneurs Organization. Forget everything you think you know about sales. Increasing conversion rates is about listening, learning and connecting through stories. Stories close the sale, never the conversation.
KEYWORDS: Entrepreneurship, Sales, Storytelling, Social Impact, Confidence, Business Growth, Customer Connection, Purpose, Systems, Leadership, Capital, Outcomes, Resilience, Faith, Mission, Vision, Milestones, Emotional Connection, Authenticity, Practical Tools, Customers, Scaling Capital
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