136: Triad Member - The Mindset Shift That Unlocks Scale With Matt Rowley & Daveda Phillips Do Business. Do Life. — The Financial Advisor Podcast

Content provided by Brad Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do Business. Do Life. — The Financial Advisor Podcast — DBDL »
136: Triad Member - The Mindset Shift That Unlocks Scale with Matt Rowley & Daveda Phillips

3d ago 1:19:15

MP3•Episode home

In the early days, Matt Rowley was doing whatever it took to keep his firm alive — running 60+ seminars a year, making 13-hour road trips, and pushing forward with a business model that was unsustainable.

Everything shifted when he made the scary decision to hire his first full-time employee, Daveda Phillips, who took a leap of faith and accepted the position for only $25K a year. She didn’t say yes because of the paycheck, she said yes because she believed in Matt’s vision. That same vision is what kept the team committed, even when challenges (like misalignment or running lean) could have torn things apart.

In today’s episode, we unpack how Matt and his team broke through the roadblocks that hold so many advisors back. Their model was broken, and fixing it took tough conversations and a new structure. But it was their culture — where trust was sacred, loyalty ran deep, and leadership meant serving the team first — that made real change possible and turned a fragile startup into a business of significance.

3 of the biggest insights from Matt & Daveda…

#1.) The $25K Leap That Changed Everything

Matt was barely making ends meet when he hired Daveda as his first full-time employee for $25,000 a year with no benefits. It was terrifying, but that leap of faith became the turning point. Without it, the firm never would have scaled past the founder grind.

#2.) Why Lean and Mean Doesn’t Scale

In the early years, Matt ran 60+ seminars a year and even opened a second office six hours away to keep the pipeline full. It worked — but it nearly broke him and his team. The hard truth: running lean will only take you so far. To build a sustainable business, you have to invest in people and infrastructure.

#3.) Breaking Through Partnership Misalignment

One of the hardest moments in the journey was realizing Matt’s original partner didn’t share his vision for growth. Ending that partnership — and aligning fully with a team that believed in the bigger mission — was painful but absolutely necessary. For advisors, this is a reminder that the wrong partner will hold you back no matter how good the numbers look.

Bonus: Loyalty and Ownership Are the Real Growth Multipliers

What kept the firm alive through tough times wasn’t marketing or seminars — it was a team that showed up with ride-or-die loyalty. Daveda and others took ownership, not just jobs, and Matt led by putting his employees before clients. That servant-leadership approach — where the team eats first, trust is sacred, and loyalty is valued above all — became the foundation for everything that followed.

SHOW NOTES

https://bradleyjohnson.com/136

FREE GIFT + JOIN THE DBDL INSIDER CREW

Today's Gift: 30 minute 1:1 coaching call with Brad

Are you a financial advisor who feels stuck, needs help, or simply wants to have a conversation with Brad? Text “Coaching” to 785-800-3235 to apply for a 30 minute Zoom coaching session and we’ll send you a link to Apply. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.

FOLLOW BRAD JOHNSON ON SOCIAL

FOLLOW DBDL ON SOCIAL:

DISCLOSURE

Investment advisory services are offered through Coppell Advisory Solutions LLC, dba, Fusion Capital Management, a registered investment adviser that only conducts business in jurisdictions where it is properly registered, or is excluded or exempted from registration requirements. Registration as an investment adviser is not an endorsement of the firm by securities regulators and does not mean the adviser has achieved a specific level of skill or ability. The firm is not engaged in the practice of law or accounting.

DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.

The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.

Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

137 episodes

#Entrepreneur #Business #Brad Johnson #Triad Partners #Hiring #Financial Advisors #Investing #Independent Financial Advisor #Sales #Financial Services #Elite Advisor Blueprint #Financialadvisor #Financial Planning #Personal Development #Marketing #Trading