Go offline with the Player FM app!
“We Need a New Logo!” … Or Do We?
Manage episode 496886754 series 3380806
In this episode of Diversity Discourse, the team from Jayne Agency discusses the intricacies of brand strategy, focusing on the importance of alignment, the need for clarity in branding, and the iterative process of managing a brand. They explore when a business should consider rebranding versus realigning, the metrics that can be used to measure brand effectiveness, and the risks associated with imitating competitors. The conversation also highlights the value of the Devil's Advocate, a tool designed to help business leaders navigate their brand strategy effectively.
42 episodes
Manage episode 496886754 series 3380806
In this episode of Diversity Discourse, the team from Jayne Agency discusses the intricacies of brand strategy, focusing on the importance of alignment, the need for clarity in branding, and the iterative process of managing a brand. They explore when a business should consider rebranding versus realigning, the metrics that can be used to measure brand effectiveness, and the risks associated with imitating competitors. The conversation also highlights the value of the Devil's Advocate, a tool designed to help business leaders navigate their brand strategy effectively.
42 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.