How I Grew a Pet Spa Business Across the Country!

From Family Biz to 200+ Locations: Michael Seitz’s Earthwise Pet Empire & AI Innovation | Full Interview

00:00 - Intro: Meet Michael Seitz, CEO of Earthwise Pet
01:52 - How Earthwise Grew to 200+ Stores Nationwide
05:45 - From Dentistry to Business: A Career Pivot
08:33 - The Impact of an MPA on Leadership Style
11:47 - Wearing Every Hat: The Early Franchise Days
15:10 - Hitting 50 Locations: The Turning Point
18:35 - The Business of Pets: Why the Industry is Recession-Proof
21:22 - Ask Erica: AI-Powered Pet Nutrition Education
24:40 - Building a Franchise Team You Can Trust
27:15 - Sustainability in Pet Care: Going Green with Purpose
30:20 - Seitz’s Advice on Franchising Smart
34:05 - Stress, Mindfulness, and the CEO Lifestyle
38:00 - Paddleboards, Jazz & Cafés: Resetting the Soul
41:15 - Top Pet Industry Conferences You Should Attend
44:18 - The Realities of Scaling a National Franchise
47:45 - Global Expansion: Why Asia is the Future
51:30 - Daily Decisions, Big Impact: Leading with Intent
54:05 - Final Advice: Learn, Adapt, and Stay Grounded
57:10 - Where to Follow & Learn More from Mike Seitz

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