Vanessa is a business builder, digital media entrepreneur and technology innovator. She has been building, launching and re-launching six businesses over a span of 20 years and heads up SAP.io today, where she is investing in women and diverse-led B2B intelligent enterprise start-ups. Discover why occasionally you have to hang out with motorcycle fanatics to unearth consumer insights, how corporations can and should work with startups, and why disruptive innovation is best explored through the lens of consumer actions.